Marks of Excellence
Marks of Excellence
The History and Taxonomy of Trademarks
Phaidon Press, London 1997
Revised edition, 2007
240 pages, 25×29 cm
Also available in a French edition:
Les images de Marques,
Phaidon Press, Paris, 2005
Marks of Excellence traces the development of trademarks through 5,000 years. The development starts with Egyptian tombstones and continues through the Roman era to the first manufactories and industrialism to our time. The book develops a basic taxonomy that classifies trademarks in relation of graphic form and semantic intention.
Finally, Marks of Excellence catalogues trademarks according to their pictorial content.
Marks of Excellence has become the international reference book on the subject and is after ten years on a crowded market still a best seller in its field.
Copyright © 2009 Per Mollerup. All rights reserved.