Branding / Følelser / Fornuft
(Branding / Emotions / Reason)
L&R Business (former Børsens Forlag), Copenhagen, 2008
As a rule, the first thing you hear about a company is something that you see. Brandbook takes the visual imperative seriously, clarifying concepts in a brief and concise form. Readers can go through Brandbook cover to cover, they can pick topics from a menu, or they can use it as a reference book.