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    • Brandbook

    Brandbook

    Branding / Følelser / Fornuft

    (Branding / Emotions / Reason)

    L&R Business (former Børsens Forlag), Copenhagen, 2008

    In Danish

    As a rule, the first thing you hear about a company is something that you see. Brandbook takes the visual imperative seriously, clarifying concepts in a brief and concise form. Readers can go through Brandbook cover to cover, they can pick topics from a menu, or they can use it as a reference book.

    Buy Brandbook from boersensforlag.dk