Branding
Branding, development and maintenance of brands, creates symbolic connotations, reinforces the image of companies and products, thereby creating value for companies and their customers.
Chair Baltic
Design for an industry that otherwise is primarily known for being unknown for anything else than anonymous subcontracting.
Dansk Journalistforbund
Branding is not necessarily commercial.
Sønderborg Kommune
The geographic shape and the business climate of Sønderborg led to the symbol of infinity and the slogan: Unlimited possibilities
Brandbook
Branding / Følelser / Fornuft
Børsens Forlag, Copenhagen, DK, 2008
180 sider, 15x22 cm
The first thing we hear about a company is as a rule something that we see. Successful branding is a visual feast. BRANDBOOK takes the visual imperative seriously and makes the concepts understandable in short and concise form.