All graphic design deals with transferring information from a sender to
a receiver. The term 'information design' refers nevertheless to a special kind of messages characterized by complexity and objectivity. Information design includes user instructions, time tables, and wayshowing, but excludes advertising and other kinds of visual persuasion.
At Designlab we work with information design on several levels, and we have contributed to the theory behind. Per Mollerup has written Wayshowing, A Guide to Environmental Graphic Design, Principles & Practices (Lars Müller Publishers, Baden CH), and has on several occasions served as chair and lecturer at conferences organized by IIID International Institute of Information Design.
Designlab has developed wayshowing systems for airports, railways, hospitals, museums, and hotels in several countries. Our work also includes time tables, telephone directories, and user instructions, hard copy and digital.
The clarity achieved by great simplicity, a signature quality of Designlab, forms the basis for our work with information design.
Struer Museum floor plan